Are you keeping an eye on your promise?

Strategic leaders drive their decisions from their brand promise.

THINK ON IT: Are you keeping an eye on your promise?

A Minneapolis-based charter school board has a most unusual habit: at the beginning of each of their monthly meetings they review their brand promise. 

They pose questions for their board to reflect on and report the results from similar questions asked of parents and staff. This monthly cadence of examining their brand keeps them "mission aligned" despite a growing and increasingly diverse body of students, parents, and staff — each of whom have different needs as a part of the whole. Reviewing their mission month after month helps them to determine if they are delivering on their promise, discerning if they’ve drifted from their mission and need to realign.

How about in your organization? Are you keeping an eye on your promise — your brand promise? Your brand promise is that succinct value you want your customer to expect and receive from you every time.

When was the last time you reviewed with your team and other employees what your brand stands for? And where it might fall short?

Only taking stock at an annual review or when you switch marketing agencies isn’t enough. A lot can happen in a year, and if you miss the chance to realign early on, you can miss a whole lot of progress in the months that remain — and fail to deliver on a whole lot of promises in the meantime.

Consider what new ideas and improvements might emerge when you adopt this simple but powerful habit of reviewing your brand promise early and often. 

“Everyone is trying to accomplish something big, not realizing that life is made up of little things." — Frank A. Clark

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