What’s at the heart of your revenue problem?

Don’t panic-solve your revenue challenges. Dig for the deeper causes.

THINK ON IT: What’s at the heart of your revenue problem?

Perhaps your quarterly numbers came back less-exciting than expected, or you made a bit of a stretch goal… and are nowhere near meeting it this cycle. 

Whatever the scenario, a revenue problem can send even a seasoned leader into a tailspin. We have to fix it! And we have to fix it now!

So you panic-solve. You spin up promotions. Cut prices. Fire sales reps. Get new leaders. Anything that jump-starts the revenue engine.

But none of that will fix a revenue problem if you don’t know the reason for the problem in the first place. 

In my experience, a revenue problem is largely the result of at least one of four reasons: 

1. Poor marketing execution. 

2. Poor sales execution. 

3. Poor brand experience/trust. 

4. Poor product/market fit. 

Perhaps your revenue problem is a combination of two or more of those. But whatever the combo, you need to know the source of the revenue problem before you can fix it.

Wildly throwing spaghetti at the wall and hoping it sticks isn’t going to solve anything but your anxiety about the solution — and even that solution will only be temporary.

Instead, dig deeper to discover where the most substantive improvements can be made. Paid subscribers, read on more on how to do that. Become a Paid Subscriber.

“Move ahead aggressively, with caution." — Promod Haque (VC Investor)

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