What's driving your networking strategy?

Your network expands when your agenda shrinks.

THINK ON IT: What’s driving your networking strategy?

Let me put this as plainly as I can: Networking isn’t optional—it’s vital.

The adage “No man is an island” holds truer than ever, especially for B2B leaders navigating complex markets, partnerships, and growth opportunities.

Yet, far too often business leaders overwhelmed by the urgent demands of their business treat networking much like frosting—it’s nice to have, but it’s not the cake. I’ll network when I have more time. (I’ve said this myself too many times.)

But let’s assume you know all that.

Today’s question for you to ponder is about your networking strategy. What’s driving it?

More to the point, is it motivated by self-interest? Is it merely a transactional pursuit based on your present needs? Or do you play the long game and invest in another without the need for an immediate return?

Without an intentional strategy to cultivate a network of meaningful relationships, networking is nothing more than a self-serving “check-in” when you need something.

People can sense a self-serving agenda instantly. And when they do, they become more guarded and less inclined to help.

Instead, a better way is to adopt a strategy of selfless networking—where you consciously seek to understand, support, and elevate others without immediate benefit to yourself.

Become a sower, rather than a gatherer.

If you want to unlock the true power of your network, shift from asking What can I get from this person? to How can I leave this person better than I found them?

Ironically, when you start networking with no strings attached, that’s when real opportunity finds you. Your network expands when your agenda shrinks.

Premium subscribers: Read on for tips on how to create a networking strategy that cultivates trust and meaningful relationships.

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“You can have everything in life you want, if you will just help enough other people get what they want.”

— Zig Ziglar

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