Would going viral break your business?

If you don’t find your pinch points, your top line will.

THINK ON IT: Would going viral break your business? 

Let’s imagine having the kind of problem only few have: hyper-rapid, viral success. The kind that shuts down websites and overwhelms call centers and launches us to the front of the cultural conversation. 

How would you deal with sudden, viral success? 

Suppose for a moment that your business were to unexpectedly double next month. And then the month after that. And so on. 

What specifically starts to break down? Where are the pinch points that constrain your ability to scale rapidly? Could your business handle it? Could your team? Your partners? Your technology? Your processes?

Perhaps you’ve already experienced that kind of hyper-growth brought on by the pandemic and those pinch points became painfully apparent. Perhaps the opposite occurred and you’re still rebuilding with the resources and structure you have. 

Either way, thinking through a hyper-growth contingency plan, you may discover the one thing needed to really grow your business beyond where it is today. Then you'll be one step closer to knowing how to optimize your business so that it is able to go viral without breaking your business. 

“Growth is the only evidence of life.” — John Henry Newman, Catholic Cardinal

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