Are you measuring real customer growth?

If you’re not helping your customers grow, you risk losing them to someone who will.

THINK ON IT: Are you measuring real customer growth?

I bet anyone reading this could jump on their computer and tell me how many customers they have this year and how it compares to the same timeframe last year. 

The number of customers you have is an important indicator of your business vitality. 

Your customer base may be growing. But is the customer in your base growing?  

What does your business do to continually add value to your customer? If your company is B2B, how does the presence of your organization contribute to the growth of theirs? If you sell to consumers, how are you continuing to nurture their relationship with you? Could they just as easily work with someone else — and not miss you at all? 

Don't rush to dismiss this question, particularly if it's been awhile since you've considered it. Because having a solid strategy to address that kind of growth is one of the surest ways to ensure the other kind — the kind that adds not just customers, but raving advocates to your business.

It’s how you fulfill your brand promise — and the success of your business depends on it.

“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune." — Jim Rohn

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