What value propositions do you have for your non-customers?
There are more who benefit from your business than just your customers.
THINK ON IT: What value propositions do you have for your non-customers?
Hopefully, you have a clear and compelling value proposition for your customers. If not, creating a clear value proposition and brand promise is one of the most important things you can do as a leader.
And, while you may have one for your customers, you should also think about creating one for your non-customers as well.
This isn’t about your company values. Those are great and essential. But, while company values describe how you will work, a value proposition is a statement of intended benefit—how you desire to improve the life of another in some way.
How does your company truly benefit, not just your customers, but your employees, your partners, your shareholders and investors?
Think about it. When you lose a customer, it’s because either their needs changed or they no longer believed you could meet them (or both). The same is true for an employee. When they leave, it’s not because you had strong core values like openness, trust, integrity. It’s because they found a better offer—and, often, it’s not just about money. Their new opportunity had a better promise to improve their life.
So, what’s your benefit promise to your non-customers: your employees, your external partners, and anyone you work with or serve?
Think on it.
And if you’d like a little help… read on. [Become a Premium Member].
“How wonderful it is that nobody need wait a single moment before starting to improve the world.” ― Anne Frank
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